Scrapping CHA

I wrote this post as a member of the Design Team at Flamingo Scraps and wanted to share it here.

I took 683 photos during the Craft and Hobby Association (CHA) tradeshow back in January.  It was really difficult to select which ones I would scrap, but I eventually printed my favorite 30.  Those had been pushed to the back of my desk as I worked on other assignments and projects.  But when I saw the latest sketch from the Scrapping Stamper, I thought it would work really well for my CHA photos.

Obviously, there were WAY too few photos on the sketch for my 30 pictures.  I narrowed down my favorite photos even further and fit 18 on the page.  It was somewhat busy, so I removed the matte that is behind the 6x4 focal photo in the sketch.  Keeping the focus on the photos, I decided to make my embellishments monochromatic.  I also reduced the number of embellishments from 9 to 3.

Here's what I made:

I was able to use the Fancy Pants "Beach Bum" paper (blue and striped) that I fell in love with at CHA.  I love the way it looks paired with the Fancy Pants "Summer Soiree" (orange with red accents).

This was a really fun layout to make!  At a glance, it reminds me of all the fun I had at CHA and the fabulous friends I made.

What I Loved at CHA

I wrote this post as a member of the Guest Design Team at Flamingo Scraps and wanted to share it here.

Obviously, the best thing about the Craft and Hobby Association trade show is being able to see all the new products before they hit the stores. Unfortunately, this is also the worst thing about CHA! It's torture to see all sorts of things I'm dying to get, knowing that it will be weeks or months before they're available. Here's my list of what I loved the most:

Cosmo Cricket "Salt Air"
This line is beautiful, fun and rich. While it's meant for beach/summer pictures, the colors and patterns are versatile enough to be used for a much wider variety of projects.

Fancy Pants "Beach Bum"
Maybe I'm craving the warm days of summer, but I fell in love with a second beach line. Once again, it's the colors and versatility that draw me in.

October Afternoon "Campfire"
OK, it's apparent I'm ready for winter to be over, because my absolute favorite new paper line is full of camping and outdoor images! The papers were gorgeous earth tones with fun patterns. The embellishments are really cute. Some are camping specific (like tents, sleeping bags, and lanterns), but the others would be great for any outdoor activity- hiking, picnics, BBQ's, and my latest obsession, geocaching.

Tombow's Tape Runner / Stamper
I've loved Tombow's tape runners for years, and their new Tape Runner /Stamper is just as great. Hold it one way and it's a tape runner, just like the one I know and love. Change the angle slightly and it stamps a nice square of adhesive just where you want it. So cool!

Helmar 450 and Helmar Scrap Dots
I've never used Helmar's products before, but they've moved onto my must-have list. They're not actually new- just new to me. I was so surprised that the 450, which is a liquid, works so well on paper. It was fabulous on ribbon, buttons, and gems. The Scrap Dots was thick like toothpaste and dries to act just like a Pop Dot, allowing you to add dimension to a project.

Fiskars Limited Edition Punches, Summer
Another summer item! I love two of Fiskars' latest border punches- waves and those dragonflies that I'm seeing everywhere! And their new squeeze punches are so cute. I especially like the seashell.

Tattered Angels Glimmer Mists
I am a big fan of Glimmer Mist and the new colors are incredible. My two favorites were Decadence, a gorgeous rich chocolate brown, and Sun Sisters, a beautiful yellow-orange with warm undertones. They're both be great with all the summer projects I'm apparently going to be making!

Celebrity Sightings at CHA

I wrote this post as a member of the Guest Design Team at Flamingo Scraps and wanted to share it here.

Of course I knew that all the big names in the scrapbook industry would be at CHA, but it didn't really sink in until I saw them for myself. It seemed like everywhere I turned, there was someone I recognized from magazines or blogs... I even saw a few TV stars!

The great debate when recognizing a celebrity is whether to interrupt them and gush, or whether to leave them alone and gawk from a distance. I'd say I was about 50/50! I saw Tim Holtz a handful of times, but he was always busy talking to the huge flock of women following him around, so I never actually met him. Same with Jennifer McGuire- I saw her at least 5 times, but wasn't able to find a way to meet her without interrupting. I was in the Technique Tuesday booth when the entire CK Dream Team came in for a meeting. They were clearly working and it would have been incredibly inappropriate for me to bother them. I saw Noell and Izzy Hyman from Paperclipping numerous times, but they were always recording when I saw them. And so it went for another dozen or so scrap celebrities.

So who did I meet? Here are a few of my favorites.

Kelly Purkey

Kelly was alone in the Studio Calico booth, so of course we went right up to her to tell her how fabulous she is! Amanda and I both follow her blog and love her work. She was just as sweet and friendly in person as she seems on the blog. She is totally down-to-earth and had all the time in the world to chat with us.

Suede

I don't know how to sew and know absolutely nothing about fashion (which I don't need to tell those of you who have ever seen me), but I LOVE Project Runway. I've watched all the seasons. When I saw Suede sitting at a booth in the sewing section of CHA, I had to go over and gush. He was there promoting his new line of dress patterns that Simplicity has picked up. His concept is great. Each pattern comes with variations so that the same garment can be made for three different types of women- classic, flirty or edgy. We each got an autographed pattern from him. Just like Kelly Purkey, Suede had all the time in the world to talk with us and was completely awesome.

Nancy Nally

If you don't subscribe to Scrapbook Update and listen to the Paperclipping Roundtable, please stop reading (temporarily!) and immediately go and do both. OK, now that you're back.... let me tell you about Nancy Nally. I saw her in the October Afternoon booth talking with the owner and I zipped right over. I hovered while they talked. When they finished, Nancy started to walk away, thinking I was there to talk with the vendor. I stopped her and introduced myself. She was so nice! We stood there talking for 15 minutes- I heard all about her troubles with her hotel reservations (she was upgraded to a suite because of the problems), what she was enjoying at CHA (everything) and how glad she was that she was sporting comfy shoes (Aerosoles). It turned out that she was rooming with two of my Fiskateer friends, Betsy Burnett and Merlene Brockway. What a nice surprise!

Mark Montano

I used to love Mark Montano on "While You Were Out." When I heard that he'd be at the Fiskars booth signing 1000 copies of his new book ("Pulp Fiction"), I put that on my schedule as a must-do! Amanda and I hustled out of our class to try to be among the first in line. Success! We were number 2 and 3. Like the others, Mark was so nice and completely awesome. He was just as funny and cute as on TV. He personalized his autographs and posed for countless pictures. He is a huge fan of Fiskars and does lots of events with them, so I was thrilled to see for myself that all the good things the Fiskateers have said about him are true.

Classes at CHA

I wrote this post as a member of the Guest Design Team at Flamingo Scraps and wanted to share it here.

In addition to seeing all the fabulous new products on the CHA show floor, I also attended six classes. What fun! I learned so much and am really excited to share it with you all! Here are the highlights:

Tombow Certification, taught by Marie Browning:

For years, I've known and loved Tombow for their adhesives. I had no idea they make pens! In this class, Amanda and I learned all about the new Duel Brush Pen sets. Each pack has 9 gorgeous colors and one blender pen. We got to work with the set called "Jewel."

Marie taught us how to make a splash background, add rich color to white Primas, use a blending palette, create two-tone pen strokes, and much more. The class was wonderful. She is a great instructor and I left inspired to play and experiment. Expect to see more from me in the future using these great pens!

Here are some peeks at part of what we did!

Bella Boulevard's "We are Family," taught by Suzy West:

Long story short, Amanda had a ticket to this class, but Julie and I had to wait in a stand-by area in hopes of getting in. Eventually we did get in, but we missed the first half hour of a two hour class. The classes at CHA are fast paced, as most attendees are very experienced crafters, so missing 1/4 of the class means that it is nearly impossible to catch up. After struggling for awhile, I decided to abandon hope of following along and instead use the materials in my own way. I'm so glad I did, as I absolutely love my finished album!

Technique Tuesday, taught by Eileen Collins:

While Amanda was busy meeting with vendors and crunching numbers over the phone with Suzanne and Susan, I got to play with ink and stamps and paint! Doesn't sound fair, does it?! This class was incredible. While I've been stamping for years, I don't really know what I'm doing, so it was great to take a class from such a fantastic teacher. We worked with the most adorable stamp set featuring fruit. (See, I told you fruit was trendy this year!) I will be using this stamp set over and over. Isn't it cute?!

Smart Marketing for Retailers, lecture by Sandy Ghezzi:

Although not nearly as fun as playing with scrappy goodness, I did enjoy this lecture and am glad I went. Sandy is the Vice President of the Craft and Hobby Association and obviously knows the industry inside and out. Since I have no experience with retail or marketing, I learned lots of new things. Sandy's talk sparked some ideas that I passed along to the Flamingo Scraps ladies!

Advanced Social Media, lecture by Georganne Bender and Brian Basilico:

All weekend I had to answer Amanda's phone, navigate, and send texts while she was driving. She was clearly surprised that I had no idea how to do any of those! If you ask anyone they'll tell you that I'm a technological dinosaur. So the fact that I attended something called Advanced Social Media is pretty funny. But I have to say that these instructors were incredible! They were so inspirational, so informative, and so helpful. It was clear that I was not the only one in the room who struggles with the latest technological advances. They really pinpointed why and how social media is so important in the scrapbook industry. Fortunately for Flamingo Scraps, Amanda is awesome and already doing 90% of what they recommended!

Elegant Glass Etching, taught by Pat Davenport

After staying up past 1:00 AM for four nights in a row blogging, networking, and debriefing, Amanda and I were a bit bummed to have to leave Evelyn's house before 6:00 AM in order to fight the LA traffic to attend a 7:00 AM class. Fortunately, the class was great and well worth the lost sleep. Pat was an outstanding teacher and the project was really fun. I've done glass etching once before, but this was Amanda's first time doing glass etching. I had no idea how Pat was going to work glass etching into scrapbooking, but the finished album is absolutely adorable. Check it out!

The bride and groom are etched on a small glass mirror.

I'm so glad that I got to attend these classes. It was an invaluable part of the CHA experience. I'm so inspired to retreat to the craft room and create!

Trendspotting at CHA

I wrote this post from CHA as a member of the Guest Design Team at Flamingo Scraps and wanted to share it here.

Hi everybody! Amanda, Julie and I are here in LA for the Craft and Hobby Association tradeshow. They're CHA veterans, but I'm a wide-eyed newbie. So what's my first impression? In a word, awesome! There really aren't adequate words to describe the experience of seeing every craft material in the world under the same roof. All my favorite manufacturers are here, along with dozens I'm learning about for the first time. There are scrap celebrities at every turn. This is truly a crafter's paradise.

One of my favorite things about CHA has been seeing all the new releases and trying to figure out what trends we'll be seeing. I had some ideas of what I might see from the sneak peeks that came out before the show, but now that I'm here it's even more apparent what is hot in 2011.

1920's: Motifs from the 1920's are huge. Graphic 45, Cosmo Cricket, Pink Paislee are among the many with paper lines that feature images from the era.

Circus and carnival: Images from the circus are everywhere, as are big fair ribbons.

Dress forms: This trend has been here for awhile and it's stronger than ever. Many of the booths have dress forms on display, and I'm also seeing them in new stamp sets, paper lines, and embellishments. Everything about sewing is going strong- needles, spools, buttons, sewing machines, etc. are all showing up in multiple booths.

Banners: Huge before, even more huge now.

Bicycles: This is another trend that has been growing. I saw lots of bicycle images today, along with some tricycles too. Most of the bicycles are old-fashioned, tying in the trend of hearkening back to simpler times.

Berries/Fruit: Strawberries, cherries, watermelon, lemons... they're all over the place.

Lobsters: I noticed one really cute lobster, then another, and another. In my mind, that qualifies as a trend!

Clouds: In the past, rain clouds have been a fairly common, but the clouds I saw today were happy, cutesy clouds with no rain in sight. Think white and fluffy, not dark or dreary.

Dragonflies: Butterflies are still going strong, but dragonflies seem to be gaining on them! Some are cute and whimsical, others more realistic.

Nostalgia: This incorporates some of the other trends I've already mentioned, but it bears emphasizing. For several years we've been seeing images from Grandma's house, such as old typewriters, sewing machines, and clocks. Those are still going strong, along with some new additions. Crate Paper is introducing an adorable collection called "Toy Box" featuring all sorts of retro toys and games. October Afternoon's entire booth had a charming retro look.

So what's on it's way out? I was on the lookout, but did not see nearly as many chandeliers, chairs, keys or birdcages as we've seen in the past. I think those trends are on the decline.