Back in August, I was contacted by the owners of Scrapbook.com to see if I'd be interested in being part of a team working on a big project. Basically, they wanted to rewrite every product description in their store... tens of thousands of items. I'd be working from home on my own schedule. I said yes, went through training, and jumped in.
I learned that most manufacturers provide their retailers (including Scrapbook.com) with a description of their product(s) that might contain measurements and other specs, special features, and/or tips to get the most out of the product. The quality of these descriptions varies greatly from manufacturer to manufacturer. Some are excellent... and some are not. In the past, Scrapbook.com has always used the manufacturers' descriptions on their product pages. Consequently, the customer did not always find a well-written, detailed or accurate description on each product page. In an effort to improve the quality and to make the products more searchable, each description would need to be rewritten.
Each of us working on the project was assigned a chunk of about 200 products. We got to work writing descriptions, trying to make each clearly answer the questions a customer might have. When those were done, we edited each other's writing and then moved on to another batch of products. Repeat, repeat, repeat. The work can be difficult (when writing about tools or products I've never used) and tedious (when writing about each of the hundreds of slightly different items in one product line), but it also can be a lot of fun. I have learned so much already.
I've ordered products from Scrapbook.com dozens of times and never gave the product descriptions a second thought. Never again!