Monday, October 19, 2015

The Diverse Offerings from My Creative Life

When I first decided to start my own blog back in early 2011, I wanted to come up with a name that would accurately reflect what exactly I do as a creative person. I was imagining a blog that would primarily be about my scrapbooking, with the occasional kids' craft or themed party thrown in. And cards, of course, and maybe some homemade gifts. Oh, and the recipes I make up. Halloween costumes. Decorated cakes. Piñatas! It became apparent that I needed a name that would encompass ALL of my creative life. And thus, the title was born.

From the beginning, My Creative Life has been about all the various things I do that I consider to be creative. But a lot has changed since early 2011, and I feel like my blog has become even more diverse than I originally intended. For example, I didn't anticipate sharing the creative things I've done as a Cub Scout leader, as I didn't have any idea back then that I'd ever even be a Cub Scout leader! I didn't plan to share Trevor's creativity in the form of his school projects, but he reflects the creative atmosphere in which we've raised him, so it's a natural fit for the blog. I think so, anyway. I certainly didn't expect to be blogging about rabbits, as I didn't know then that we'd be adopting Trouble.

A Twinkee narwhal? No way to predict that!


A "knitting kit" for my then-13 year old nephew? Couldn't have guessed.


Pinewood Derby cars? I'd barely even heard of that back in early 2011.


A six-course meal with each course featuring potatoes? Definitely out of place on a scrapbooking blog.


In fact, what I'd originally conceived as a scrapbooking blog only features scrapbooking about 10% of the time. And the other 90% is all over the place. In other words, it spans my entire creative life, not just the papercrafting portion.

Most of the blogs I read are far more focused than mine. I read scrapbooking blogs, kids' craft blogs, food blogs, cake decorating blogs, rabbit blogs, and Cub Scout blogs. Mine is all of those. It's reflected in my audience. I don't have all that many people who read every single one of my posts because, frankly, who but my closest friends and family could possibly care about such a diverse set of interests? (And most of them are just being polite.) But there are a lot of people (about 20,000 a month) who find some of my topics interesting enough to check out.

I wonder if I'd have better readership if my blog were more focused. The house rabbit people who stumble across my blog probably don't care about Cub Scout meetings. The person who needs an Angry Birds piñata most likely doesn't care about scrapbook pages featuring gardening. I guess it doesn't really matter, because I like sharing a wide variety of topics and I'm not going to stop.

You may be wondering what prompted this topic. It's a combination of things. I'm bringing on someone to help with monetizing the blog (more on this later) and am starting the process of designing a new logo, header, and business cards. In the process, I've been going over the analytics with a fine-tooth comb and identifying what is working (and what isn't) about my blog as it stands.

That, and Trevor and I made up our own recipe for bunny cookies today, featuring ingredients such as ground up pellets, hay dust, and mushy banana. (What did I say about my blog being all over the place?) I'll share the recipe tomorrow.

10 comments:

  1. The diversity is what draws me in. I never know what I will find and where it will lead me. I guess I am like a toddler who is easily distracted! LOL But it works for me and I hope you won't change the blog up too much. I like Trevor's additions as well. Have a great week.

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    1. Thank you! Not to worry- I won't be changing much of anything as far as content goes. I wouldn't enjoy blogging about only a limited part of my creative life. :)

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  2. While I love your scrapbooking style, and would most certainly still read your blog if it was ONLY about that, I also enjoy all of your other varied posts. I'm not a rabbit person but that doesn't mean I don't like hearing about Trouble and seeing how he influences and inspires you and Trevor. I also enjoy all the fun family games and activities that you feature. Keep it all comin'!

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  3. I will always read your blog as long as you are writing it :) Having met you, I know how diverse your talents are, and I love all the subjects you share!!

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    1. Thanks! I feel the same way about your blog. I love reading about all your creativity!

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  4. I do read the majority of your posts [except for a couple that may have fallen between the cracks usually in December when I go off-grid] and I think your blog name does reflect your diverse interests. The thing is that even though I haven't met you in real life, I consider you a bloggy friend because we've regularly visited each other's "homes" and I do care about what happens in your life. I'm in awe of your parenting skills and all the fun craft ideas. We couldn't be more different in terms of what we share on our blogs but I'm sure we've have plenty to talk about if we actually met in person!
    I think in terms of monetizing, you could put ALL of your kids' crafts in an e-book and sell that. Darren Rowse who owns Digital Photography School says that his best-selling e-book to date is an e-book that he put together from content on his blog. People have access to the content via his site but they were willing to pay to have all the valuable content accessible in an e-book.

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  5. Hi Cindy! Good luck with your future endeavors with your blog! I absolutely love reading your blog and the think I love most about it is that it is diverse! Really love learning all kinds of new things when I visit here. And I also consider you a great bloggy friend, too!

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  6. Oh see, I missed this post! I am eager to read more because I don't know what you mean by "monetize".
    BTW - my IG Account is a lot like this, meaning I post a variety of subjects in order to engage my followers. I figure w/ variety my followers will find SOMETHING of interest at least part of the time! (I don't know a lot of people who read blogs).

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