Are you familiar with brand palettes? A brand palette consists of the colors (typically 3-5) that a brand uses for their logo, as well as for marketing materials, like a website or print advertisements. A brand palette helps establish whether that brand is serious or whimsical, upscale or affordable, simple or high-tech, for kids or for adults. This article does an outstanding job talking about the importance of color choice in logos.
I recently discovered brandpalettes.com/ and thought it would be fun to take a single category and look at the different brand palettes of seven major companies. Each of the brand palettes below are for well-known soft drinks. Can you identify them?
Here are the answers:
B. Dr. PepperC. SunkistD. PepsiE. FantaF. SpriteG. Mountain Dew
More on brand palettes, as well as brand kits, tomorrow.